Case Study

Positioning a service line for the public sector


A multi-billion pound company (not disclosed)


Market Entry


Central Government and Wider Public Sector

market insight case study - Landseer partners

The Context

  • Our client was looking to expand an existing service line into the public sector.
  • The client needed a sustainable long term strategy with some immediate business opportunities.

Our Role

Understand and clearly identify the service proposition set the unique selling points.

  • Assisted in driving out a compelling business strategy.
  • Provided client salesforce with current market overview and key drivers.
  • Identified suitable sales collateral and references/capabilities.
  • Reviewed existing sales pipeline and identified additional potential target opportunities.
  • Identified suitable partners/sub-contractors whom would help in market entry.
  • Arranged introductions and meetings with public sector stakeholders.
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The Outcome

The client Board agreed the strategy and the client successfully entered the market winning work in several segments of the public sector from transportation to central government.

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